Dropbox Spring 2018
Artists: Stacey Rozich, Matt Leines, Maxwell McMaster, Ben Sanders, Shawna X, Rachell Sumpter
Client: Dropbox
Agency: 72andSunny
In Winter 2017, we partnered with Dropbox to help refresh their Brand and position them as a tool for creative collaborators. So to celebrate this idea, we commissioned 6 artists to paint 3 cause-driven murals live at SXSW in Austin, TX. Each mural addressed important issues today – human rights, environmentalism, and a reimagined future, and gave artists a stage to showcase their activism. I assisted the Sr. Art Producer and Sr. Experiential Producer, working hand in hand to source artists, facilitate design iterations using Dropbox Paper, and create guidelines around the social sharing component of the campaign.
A Reimagined Future. Stacey Rozich (Left) & Matt Leines (Right)
Environmentalism. Ben Sanders (Left) & Maxwell McMaster (Right)
Human Rights. Rachell Sumpter (Left) & Shawna X (Right)
